To foster the Bodybuilding & Fitness sector in the UAE par excellence and global standards by presiding as the bonafide source of information, administration and regulation for affiliated entities and events.
Promote, protect and empower member athletes and coaches to enable the attainment of their goals and objectives.
Propagate authentic information and advanced knowledge surrounding the Bodybuilding & Fitness industry.
Inculcate ethical and clean bodybuilding codes and practices.
Grow to emerge as the most reliable and preferred entity responsible for organizing international bodybuilding and fitness sports & events.
Contribute to strengthening the purpose of global bodybuilding federations in amplifying the foothold of bodybuilding and fitness sports worldwide.